former CBO Specialized Bikes
COBI GmbH is the company behind COBI, started by founder and innovator Andreas Gahlert and Co-Founders Carsten Lindstedt, Heiko Schweickhardt and Tom Acland bringing together over 60 years of digital experience. The startup was financed by a total of 13 renowned investors – from Business Angels to Venture Capital companies. COBI achieved its breakthrough in December 2014 via the crowdfunding platform Kickstarter, where COBI was not just one of the most successful projects from Germany, but also the second most successful bike tech campaign of all time. COBI works together with eight partners and has 35 employees. The product has been launched to the markets in Europe and the USA in Q3 2016. Collaborations with big players from the biking world are constantly in development.
COBI GmbH is not a bike company, but rather a tech company within the bike sector. The team is fully committed to creating and evolving the best possible experience for the user. Good, recognizable design is key for us. We make no compromises on design and quality. We use the most advanced, scalable technologies in the development of our software and hardware. A beautiful, technically outstanding product providing beneficial software services at an affordable price is our claim.
COBI GmbH is led by a highly qualified and international award-winning team. Together the 4 founders have over 60 years of experience in the fields of user experience, communication and digital networking – especially within the premium mobility sector. They always question the status quo and share the passion for biking, digital technology and great design.
Andreas GahlertFounder & CEO
The industrial engineer is not only an active snowboarder and mountain biker, but has already established nine successful companies - the first at just 16 years of age. Before COBI he founded and headed the agency "Neue Digitale". With more than 300 national and international awards, "Neue Digitale" was twice ranked Germany’s most creative digital agency and achieved 6th place in the most creative digital agency worldwide rankings. After selling the agency to Razorfish (Publicis) in 2006, he remained as CEO, leading a total of 200 employees.
Carsten LindstedtCo-Founder & Head of Brand Experience
The information technologies graduate held the position of Creative Director at Razorfish, demonstrating a particular talent for transforming new technologies into brand experiences that were way ahead of their time. Some examples? The TransSyberia Rally microsite with GPS live tracking for Porsche in 2007, the Augmented Reality installation for SEAT at the IAA in 2009, as well as a the "mobile first" relaunch of the global Porsche Design web store in 2008. With so much „Vorsprung durch Technik“ it is no surprise that he was swiftly promoted to Creative Director for the Audi global account where he created the #onemillionreasons campaign.
Tom AclandCo-Founder & Head of Business Development
British born Tom Acland is a technology entrepreneur who gets excited about bringing digital ideas to life, and helping his clients build sustainable growth. His proven track record over the past seven years as Managing Director and CTO of Razorfish includes work for Jaguar, Land Rover, Cadillac and Audi. He has won numerous awards for his work, which transforms businesses and creates new benchmarks for the automotive sector.
Heiko SchweickhardtCo-Founder & Head of Software Development
For over ten years Heiko has specialized in innovative software for user experience. New technologies hold no fear for him – quite the opposite: he is a pioneer in this field. His time working at Razorfish saw him swiftly promoted from Developer to Technical Director for Audi and adidas. During this time he worked in Razorfish offices in Frankfurt, Berlin and Sydney, winning numerous awards for his innovative solutions as well as making a name for himself as a specialist for mobile Apps and digital retail.
As a user-oriented and technology driven company within the bike sector, a large part of our team is made up of software developers and experts in user experience design and user interface design. Experts in business development, sales and marketing and product hardware deployment complete the team. All in all we have a great mix of experienced colleagues and young talents who want to be part of something new and exciting.